Elevating Audience Engagement With A Hyper-Immersive
Online Gaming Experience

Koraspond was tasked with engaging TCL’s younger audience groups. The goal was to elevate audience engagement by generating hype about an online gaming league based around a popular PS4 title, FIFA 22. TCL had created the league in partnership with Maven X. As their primary support marketing partner, we executed an audience outreach campaign. The response was immediate and so overwhelming that we achieved 100% league registrations within 8 hours of going live. The campaign delivered;