Repositioning The Brand For A Rapidly Evolving Audience

IT Café is a well-known coffee house based out of Jeddah. Koraspond partnered with them with the goal to relaunch the café so it can resonate with a rapidly growing audience group that’s younger, trendier, and more socially aware. We augmented the relaunch event by collaborating with 150+ leading F & B influencers. We sent out IT Café’s specialty cakes in their newly-designed packaging to these influencers and the campaign resulted in: