Introducing New A Product Through Influencer Outreach

Nivea wanted to introduce its new product “Micellar Rose Water” to the local market while driving footfall to Nahdi Pharmacy. Koraspond created the “Nivea Challenge” and collaborated with 12 local influencers, who each posted a 1-minute makeup removal video using the new product and encouraged their audiences to try the same. Influencers also asked their followers to tag them for a chance to win a gift voucher of 500 SAR from Nahdi. The campaign generated: