Connecting With Younger Audience Groups Through Influencer Outreach

Leveraging our network, we roped in two leading Arab influencers for the outreach campaign – Ahmed Barghi who commands a very strong following among younger audience groups and Darin Al Bayed, a well-known lifestyle influencer. Flagship TCL television variants were sent out to them to showcase daily product interaction and features. Collaborating with Ahmed Barghi proved to be a master-stoke as he introduced TCL along with 6 of his influencer friends. This alone resulted in 10 million+ collective reach. While the campaign was short, however the engagement figures it generated were monumental.