BRAND AWARENESS – PETROMIN

Challenge Enhancing Visibility in the Digital Space

Petromin aimed to become a brand that auto enthusiasts are passionate about and needed to amplify its strategic partnership with a Saudi motorsport company digitally.

Solution Targeted Campaign for Traffic and Engagement

Research identified key audience behaviors, leading to the development of multiple campaign ads aired over 3 weeks on Facebook, Instagram, Twitter, and YouTube to drive traffic to Petromin's YouTube channel and F1 videos.

Results Maximizing Engagement & Views

The campaign successfully generated 1,500 leads, achieving a 40% reduction in Cost per Lead (CPL) compared to previous campaigns. Despite targeting a niche market, the campaign resulted in a highly cost-effective approach with an impressively low CPL.