LEAD GENERATION- NISSAN

Challenge High CPL and Low-Quality Leads

Petromin Nissan faced challenges with campaigns resulting in low-quality leads and a higher Cost Per Lead (CPL), exhausting their budgets without achieving desired results.

Solution Targeted Campaigns with Optimized Strategies

Koraspond Media implemented a research-driven, funneled approach to craft targeted campaigns addressing audience pain points. By delivering optimized and engaging creatives, the campaigns successfully connected with relevant audiences across digital platforms.

Results Maximizing Lead Generation

The strategy led to a significant improvement in lead quality and quantity. CPL was reduced by 50%, resulting in a 45% increase in leads. This shift in interactions and lead quality also contributed to a 10% increase in sales, making the campaign a massive success.