DVC (Digital Video Commercial)

We were tasked with promoting the newly launched Rolls-Royce Phantom Series II. We determined that the best form of expression will be a DVC featuring a local influencer to connect with the Saudi audience. We roped in Abdullah Al Jumah, a renowned Saudi influencer. The DVC was shot at prime locations around the Capital City of Riyadh; a city synonymous with Saudi economic progress, and its commitment modernity and innovation. Our crew went the extra mile to determine the ideal time of the day, and position of the sun to best highlight the Phantom’s breathtaking curves. Needless to say, the DVC delivered phenomenal results – both in terms of reach and brand awareness.